Artes Visuais; Exposições Imersivas; Mídia Digital; Van Gogh
Name: SANDRA REGINA BASTOS
Publication date: 28/06/2024
Examining board:
Name |
Role |
|---|---|
| DANIEL DE SOUZA NEVES HORA | Examinador Interno |
| DAVID RUIZ TORRES | Presidente |
| ROBSON XAVIER DA COSTA | Examinador Externo |
Summary: More and more contemporary installations are defining virtual reality spaces using mediation and technologies, allowing interaction between work and viewer. As a result of cyberculture, the fact is that digital media, as a tool, has been promoting and expanding art and culture, giving new meaning to works of art through animations and effects, enabling virtual processes. Technological events have generated a post-digital scenario, thus emerging augmented and mixed realities and other artistic practices that are becoming recognized and have transformed digital art into a prosperous and interesting segment, as it involves the participation of many important artists. The research seeks to present data recognizing how digital technologies transform the visual and artistic environment, influencing the practice of communication between work, artist and public in exhibitions with immersive technological mediations. The research proposes a reflection on the questions presented by several authors who study the topic of virtuality, including Oliver Grau, an author who fundamentally contributes to this research and treats sensory interactivity as essential for the study of “virtual art”. Author Anne Cauquelin addresses the theme of immersive exhibitions transcending the classic exhibition space and also shows us how virtual installations are also a reflection of the unfolding of postmodernism. Author Greice Antolini Silveira adds to the research information about the interference of images in the senses, reacting to the effects of illusion when the visitor enters the installations. Several other authors add data from research on the elements such as floor, walls and ceilings that are part of the project so that the participant feels like a scenic presence and how the occupation of the space completes the work, integrating it. In interactive installations, images are presented in a way that makes the viewer experience emotions and sensory experiences – tactile, auditory, visual, olfactory – using effects with 3D moving images and alternative materials. Immersive exhibitions have gained notoriety since the beginning of the 21st century and are currently presented in large spaces, using digital resources and bringing new parameters for coexistence, communication and dissemination of different forms of artistic expression to different types of audiences. This research investigated how digital technologies are capable of transforming the imagery and artistic environment, influencing the practice of communication between work, artist and public in exhibitions with immersive technological mediations. The study was developed based on a qualitative documentary research methodology with a case study based on reports and stories with mapping of immersive exhibitions over the last 4 years in the Southeast region of Brazil and reference material prepared during visits made in person since 2019 with the theme of artist in question. To conclude the research and to present the case study of an immersive exhibition, we will use as a reference the Analysis Methodology, developed in 2004 by Dr. Javier Marzal Felici, in 4 levels of methodological analysis. In the research we brought this context of virtuality and immersion, within which the viewer has a new look at the elements created by the artist in the real work, in relation to colors, volume, shapes and gestures. In this way, the image reproduced using digital resources places the viewer as part of the work. By giving new meaning to artistic expressions, immersive exhibitions are analyzed in this research from a poetic point of view, from the theatrical and spectacular aspect of reproductions, in addition to being able to reorganize and reorder a desired theme for a new spatiality. Within this new context, these spaces in the format of interactive installations give new meaning to works by renowned artists such as Van Gogh, allowing us to understand this new version or museum language, called immersive exhibitions, as a new space for the enjoyment and communication of art in the 21st century.
